The Essential Edition

We are pleased to announce the 1st anniversary of Choose CJ where our journey started one year ago, 12th August 2018.

As part of the celebrations, we will be launching the creation of our ever first Quartz watch the “Essential” editions today, 12 August 2019.

After months of efforts from design up until productions, we finally developed our second edition “Essential” first Quartz design in August 2019. Essential comes in two series, the Numeric 128 and Roman Numeral VIII.

These two series are known for its incorporation of simple and modern appearance with definite lines and styles which have already caught the eyes of people who have seen our watches before the official launch.


  • 40mm 316L stainless steel case
  • Genuine Italian leather straps in 3 different colours
  • Hardened mineral glass
  • Japanese movements
  • Case finishing- Fine sand blasted / Polished
  • Strap- 20mm
  • 3ATM water resistance
  • Customized logo on dial, crown, buckle, back of strap and caseback
  • Luminous hour and minute hands (glow in the dark)


  • Cagnac (Lido-Oily Cowhide) genuine Italian leather
  • Nero (Lido-Oily Cowhide) genuine Italian leather
  • Lavanda (Dry Fantasy- Oily Calf)

We hope you enjoy browsing our new edition.

Designed in Australia by the Founders.